CLIENT: Tavie Cafe et Boulangerie / NATION: VIETNAM / YEAR: 2016
SCOPE OF WORKS: Concept, Logo, Visual identity, Packaging system, Website
Creative Director: Tuan Duong (Mikhail Tuan), Account Manager: Hong My
Art Director: Vu Phuong (Juli Wu), Designer: Long An (Karry Nguyen)
Developer: Tien Vien, Photographer: Chung Duc Minh
Interior Designer: Vo Tuong Vi
Tavie Cafe et Boulangerie’s flagship store founded in 2016 with passion with genuine classy robusta from Dalat Highland and high-quality Cau Dat farm’s tea dedicates to change people taste and mindset of vietnamese coffee.
Prouded to be one of the largest coffee exporter, however, Vietnam are also well-known for low quality soy bean mixed coffee and fainted coffee culture. Young ambitious founders at Tavie Cafe et Boulangerie are going to change that.
Tavie Cafe et Boulangerie’s flagship store founded in 2016 with passion with genuine classy robusta from Dalat Highland and high-quality Cau Dat farm’s tea dedicates to change people taste and mindset of vietnamese coffee. Customers enjoy marvelous pleasant smell coffee cups that’re carefully processed by Thuy Vy, founder of Tavie following traditional craftmanship in sweet classical music.
Tavie Cafe et Boulangerie is designed to remind a long-lost French colonial Saigon mixed with some fresh air of modern days. Old typefaces from colonial era are used to create the wordmark of logo and all print promotion materials. Dozens vintage decoration floor tiles are studied to build the key visual that brings relaxing feeling and enhances mood. Other than that, we focuss on the natural fresh origins of products using wide range color palette of green and brown. Tavie moves ahead and welcome the minimalism which provides us plenty open space to explore new design concepts & creativities.
The coffee journey of Tavie will be a long interesting adventure and we proud to be a part of it.